Mobile game ads: Do they actually work?

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Published

3 Sept 2026

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Mobile game ads:
Do they actually work?

In-game advertising is everywhere.
But how do players really feel about it?

We ask people over 17 countries how effective mobile game ads are and what makes them take action - or not.

When you see advertising in mobile games, what is your reaction?

YOUR VOTE

When you see advertising in mobile games, which of the following best describes you?

I avoid games with ads altogether

Ads annoy me very fast and it could cause fast deleting of a game

I see them but almost always ignore them

Sometimes ads are able to catch my interest

Ads are make me already buying/download something because of them

TELL US MORE (optional)

What makes an in-game ad annoying or intrusive to you?

What kind of advertising actually gets your attention?

Can you remember an in-game ad that actually influenced you? Why & How?

...and see the results

Why do we ask?

A little context makes every answer more meaningful. It helps us understand how opinions differ across age groups, countries and life situations — and turns individual votes into more useful insights.

We don't ask for your name or contact details. Your demographic information is used to analyse responses in groups, not to publicly identify individual participants.

SOCIAL PULSE

See what people are saying on social media

67 responses

Instagram

67 responses

Facebook

67 responses

X (Twitter)

67 responses

TikTok

67 responses

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